Toyota Kirloskar Motor banks on new launches and not discounts

The harsh macro-economic conditions has forced companies to raise car prices, the most practical solution would be to offer attractive discounts, but recession has hit India beyond control.

2013 Toyota Etios Liva Hatchback xclusive edition

A highly acclaimed auto manufacturer in India, (TKM) Toyota Kirloskar Motor, has recently launched the facelift Innova and Liva Exclusive edition. According to the Vice Chairman of the company.’’ we are not in a position to offer discounts, because of many economic factors, which has hindered our ability to built considerable amount of products and the production units have reduced to nearly half the amount in the past 6 months. Our team had to first ensure that there is decent movement of inventories. ‘’

The facelift Innova has been captured by car enthusiasts on numerous occasions; the company has recently launched the car. The Innova facelift has arrived in a grand new package, the interiors and exteriors have been upgraded, and the engine features are however retained. The car is equipped with a powerful 2.5 liter diesel mill that churns 205Nm torque and 102PS power.

The Innova has satisfied millions of Indians since launch; this is a common sight on Indian roads and is filled with large families. Toyota has surprised the public with the facelift Innova with its grander interior and exterior features. The company has actually built a dream car for large families, the interiors are splashed with luxury and space to the level of an exclusively posh car, and for a price of Rs 9.77 lakhs. The exteriors display magnificence at its very best, with artistically designed stretched back head lights and round shiny fog lights.

The seating arrangements are executed impressively to fit in seven to eight occupants. The higher models are priced at Rs 15.6 lakhs, the festive season has already started, and the Innova facelift has all the attributes to impress Indians. The customer turnover figures will be large despite the car not being offered with discounts.

Toyota has made a smart move by introducing the Innova facelift for the festive period. This is the holiday season where families bond, during the festivities, family members come together to make sweets and shop in large numbers. The Innova facelift will only excite the colorful festive atmosphere. Not offering discounts during the festive season might not be a great loss for the company, because these are the times when people splurge their money on new clothes and cars.

Those who are keen to purchase the Innova facelift, this is a noteworthy purchase during the festive season. The car is designed for large families which is a common trend in India, and post celebrations, this is an amazing car to enjoy a thrilling ride with a group of large family members.

Magnificent cars like Innova bring a sense of togetherness and bonding, not just with families but friends also. There are some people who prefer to vacation during the festive period. Happening cities in India such as Goa, Mumbai and Bangalore organize Diwali and Christmas parties.

The demand for cars during festive season is always on the roof top, with or without discounts and Innova facelift matches customer expectations to no end.

This post was written by

Pavan Kumar – who has written posts on Toyota Cars India | New Toyota Car | Latest Toyota cars.
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.

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