Toyota Kirloskar Motor (TKM) made impressive 4% domestic gains in 2014 July, the company sold 11,921 units against 11,515 in the corresponding period. The overall sales made inclusive of exports are 13,847 units, impressively higher than 14,470 pieces sold a year ago. Toyota has won great acclaim with its twin Etios sedan and Etios Liva cars and the export volumes generated from both cars is 1,926 units.
On the commendable sale volumes a top Toyota executive said, ‘’we are thankful to our customers for continued success of Etios Cross and Corolla Altis. The Cross and Altis have worked well with customer’s needs and desires and are appreciated for three core attributes reliability, durability and quality. We rolled out 888 units and 882 units of Etios Cross and Corolla Altis respectively. There were sufficient number of buyers for Fortuner and Innova and both continue to remain rulers in their respective segments. We hope to foresee improvements in buying power starting from the onset of festive season.’’
The Indian auto market experienced its worst troubled phase in ten years; it was a continuous two year slump. The notable profits noted in July is a reflection of market improvement and Toyota’s effective product planning strategy. The launch of Etios Cross and new Corolla Altis has done the trick. Etios Cross is a classic cross car; its creative cross nature is inscribed in side cladding, silver bull bar and roof. It offers a different level of excitement and is cost-effective; a similar rhythm of exhilaration was seen in new Corolla Altis. Its luxury impact is superior to the current car and drove the public insane.
Toyota is working on future profit approach and hopes to achieve 6 to 7% gains by the end of the year. The company witnessed a 12% rise in July and from the projections it is evident that the target is getable. Toyota made a statement on its future profit goals saying, the current profit outcome is striking contrary to the decline noted during the January to April period.
The company is formulating new tactics to push sales with the launch of Limited Edition Etios sedan, christened Etios Xclusive. It is a special car with only 900 units to spare. The development of the vehicle follows the G grade pattern, and the color options are as kingly as the vehicle sold in Symphony Silver and Classic Grey shades.
Toyota’s sale outcome is noteworthy; it is just the product of efficient planning that has enabled it to reach a hallmark. It is interesting to learn that the company has achieved so much on the back of two launches. The company is also working on new products which are Vios sedan and 2016 Innova. Vios is a fierce threat to new Honda City and the new Innova follows a different décor pattern and will be packed with modern elements.
The Vios is a car to look forward to, and will surely be a hard one to beat and 2016 Innova will be a greater source of pleasure to the nuclear family network that exists in India.