Toyota displayed its classic Rush TRD Sportivo at the 2014 Indonesia International Motor Show. Rush is a best seller in markets of Indonesia and Malaysia. The development of Rush TRD is inspired from the new Rush that was transported to Indonesian markets in late 2013.
The new Rush TRD Sportivo is a mini SUV car furnished in a chick white and black shade. To highlight its unique youthful and sporty demeanor, there are side body decals. The other fashionable highlights of the car are 6-spoke back alloy wheels and full body kit with side skirts.
Toyota has decided to retain the Rush engine identity on the TRD Sportivo car, it will gather its fierce energy from a gasoline 1.5 liter four cylinder 16v engine that yields 141.2Nm and 107.5bhp. The engine is coupled with four speed automatic and five speed manual gearbox.
Rush is a hit in markets of South East Asia, Toyota is not keen to launch Rush TRD Sportivo in India. The company has not hinted of a possible launch, from the inside information gathered by sources, launching the mini SUV equipped with diesel power train will pose problems. The issue here is the manufacturing cost and type of equipment.
The good news is Toyota may introduce the next generation Rush, and will be engineered to suit ideal Indian terrains. The company will transport the car to the country with a diesel engine, since the demand for the fuel is greater than petrol. The competition levels in SUV segment has picked up in India, the launch of Renault Duster, new Tata Aria and Ford EcoSport has brightened the power of the segment. Toyota has made tremendous sales with its Fortuner SUV; it’s a ripper with regard to style, inner comfort and engine technology.
Toyota has maintained a robust launch strategy recently, it has produced one time hits in a short span of time. The new Etios Cross and eleventh gen Corolla Altis is in huge demand, the two offer different rhythm of excitement. Etios Cross provides a hard core cross atmosphere with neat side black cladding, roof rails and bull bar. The new Corolla Altis is a luxury transformation of the past, imagine the intensity of lavishness. If the next-gen Rush launches in India, the Toyota atmosphere will be filled with higher level of diversity.
The new Rush TRD Sportivo sports an enthusiastic and young-looking stance, it is well-suited for the young and energetic demographic. The selling proposition here is the young at heart nature of the vehicle, and will match the colorful attire of owners. The Rush will be a fascination symbol in India, a car with Rush characteristics is a rare sight in the country.
The launch of Rush in India is a trigger to elevate market share output of Toyota. The SUV market is just filling in to the brim; there is current and upcoming competition to view. If Rush launches in the country its fierce forthcoming rivals are Maruti Suzuki XA Alpha, Hyundai ix25, and Mahindra Scorpio facelift. It does have the power and energy to fight the harshness of Renault Duster, Nissan Terrano and Ford EcoSport.