Corolla a sportsperson’s car

Toyota Corolla is a car that shook the world; born in 1960’s it has gone through generations. Toyota lately brought the latest model in India; it is the eleventh generation piece and continues to be a stunner. The car market in India is huge with all kinds of products on the road from hatchbacks to SUV’s. An acclaimed cricketer Gautam Gambhir is obsessed with all kinds of cars, and owns many of them. Sources call him an auto fanatic and a popular model on his list is Toyota Corolla.

Toyota Corolla

Toyota Corolla 2014

By the mere look of it anyone will want to own a Corolla, it is owned by many sportspersons in India and abroad. Gambhir is a fierce left handed batsman; he uses the sedan often on long drives. Corolla is a product of excellent style innovation, auto experts term Corolla as a piece with a brilliant design, contributed by its high-tech features and unbeatable performance. Toyota has surprised the public many times with its Corolla and each time it just gets better. Gambhir owns the petrol and diesel variant of the car.

Corolla offers grand value in a package priced at Rs 12 to 16 lakhs, it is a car used by many celebrities and politicians. The car has everything to match the tastes of modern demographic. It has audio fitted steering wheel, keyless entry, driver height adjustable seat, world class infotainment system. The cabin room is enormously spacious; occupants can comfortably sit with no room for stuffiness. There is ample room between each cushion; it is the perfect car to enjoy a breathtaking long journey. There is a Corolla car in every corner of the world, and dealer authorities in India believe it is among the top selling models in the country.

The new Corolla Altis is sold with a powerful 1.8 liter VVTi petrol engine that generates 175Nm and 138bhp. The power train is coupled with seven speed CVT-I sequential automatic and six speed manual gearbox transmission. The acceleration power of petrol car is great, it can spearhead through 100kmph in less than 11 seconds and the top speed attained is 195kmph. The diesel car moves on robust inter cooler D-4D engine that pumps out 205Nm and 88bhp. It is coupled with six speed manual gearbox.

The new Corolla is a greater stunner of the past, the insides are superbly grand, a superior version of the earlier beige and black theme. A feature to watch out for is the seven inch touchscreen coupled with world class music system with Bluetooth, USB and Aux-in connectivity.

The car has helped Toyota achieve impressive 6% gains in 2014 May along with Etios Cross. The sale portfolio of the company has not been too favorable in the last two years. The impact of recession has hit the country harder than before caused by increased fuel, interest and commodity rates. The market has shown signs of improvement with appreciation of Indian rupee. Corolla is a car to own to indulge in waves of luxury and comfort. It is the ideal vehicle for long drives with its admirable 21kmpl mileage. So buy the car and like Gambhir take pride in owning it.

Toyota keen to expand its growth network and push luxury brands

Toyota Kirloskar Motor is keen to expand its profitability network to smaller towns to push sales of Liva hatchback and Etios Cross. The company has noted a decent 6% sale growth in 2014 May, much of the profits are contributed by Etios Cross and new Corolla both unveiled in May. The company is keen to study the feasibility of bringing in the posh Lexus car to India. The managing director of the company, Naomi Ishii confirmed the statement.

Toyota FT1 Concept

Toyota FT1 Concept

Toyota’s main initiative is to drive sales through expansion and introduction of luxury models. To achieve this, the firm is using a unique approach through market segregation. It plans to split the market into different categories to target the various income groups in the country and the desired end result is major increase in entry level cars. Toyota plans to use Liva and Etios to fuel its sales in towns and small cities, as said by Ishii. The reason being the two cars have shown robust demands and sales in Karnataka.

Toyota is keen to give what it achieved in big cities to smaller segments of the country. The new Corolla Altis is a fine example the company’s goal to expand its luxury car portfolio. It is the eleventh gen model and is a more premium version of the past. The insides too are packed with grandeur and comfort, and a feature to watch out for it’s the seven inch touchscreen. The same level of lavishness can be expected with Lexus. Ishii stated that Toyota has been working on possible strategies to bring Lexus to India. There are hurdles to combat; lunching the Lexus brand will attract heavy import tax.

India is a firm market for luxury cars; high-grade brands like Audi, Mercedes and BMW have driven major profits in the segment. The market gains in posh car category are 30,000 to 40,000 units. Toyota is of the view that Lexus has the power to push revenues, and says that it has to look at various feasibility approaches apart from 100% import duty like plant acreage to accommodate many luxury models. The plant should be ready at any given time.

Ishii said that the firm is studying various operation availability and resources to push luxury cars. He said Toyota is working on all possible methods to launch Lexus in the country. The company plans to work on its own strategy and not go by the prosperity levels of German brands. Its theme is to go by its own plans and not get driven by competitors.

Lexus is a stunning car to look forward to, and will be well appreciated in India, it is interesting to learn that Toyota is doing all it can to launch Lexus in the country. There are obstructions to consider like heavy import duty, operation costs and land area. The market condition in India has been dull for two continuous years, caused by unfavorable macro-economic scenario. There have been slight improvements in market economy, Toyota and few companies have recorded sale gains. This is possibly a good period for the company to work on expanding its car network and promoting luxury vehicle growth.

Toyota to launch hydrogen powered car by 2015

Giving an update on progress of its hydrogen power technology, Toyota stated that its engineering team is accelerating research to have the first production model by 2015. Company sources also stated that this car would be available for sale across United States and Europe followed by Japan and would be priced between $70,000 – $100000. This step to accelerate the process of making hydrogen fuel cell powered cars has been taken due to pressure applied by Japanese government to introduce stimulus into automobile sector in Japan. Though other carmakers like Nissan and Honda are also working on fuel cell technology, Toyota is among the first ones to curb harmful effects of greenhouse gas emissions which is the only drawback to this technology.

2013 toyota fcv hydrogen car

2013 toyota fcv hydrogen car

Toyota has been working on this technology for a several years now as these fuel cells can be recharged within minutes and discharge also is slower than traditional battery powered cells. The firm however acknowledges that since there are several hurdles to be cleared it may be difficult to make it a mass market technology. The biggest challenge for hydrogen fuel cell car owners will be network of refueling stations within regular driving zone. Presently there is a limited number of hydrogen fuel cell recharging stations located in Japan and throughout the state of California therefore in initial years buyers will be limited to these areas. However Toyota’s management is sure that once people recognize the utility and savings of this technology they will pressurize their respective governments to set up necessary infrastructure to make purchase of this car viable.

With increasing pressure from environment agencies and government bodies along with conscious citizens to reduce emissions and opt for cleaner technology, Toyota is confident that this technology will perform better than battery powered cars. Though the carmaker has made details about design and price of hydrogen fuel cell sedan the car’s prohibitive price may make buyers think twice though it is similar to Tesla’s all electric model S. Toyota has support of Japanese government therefore is confident that subsidies and tax concessions under consideration will be applied when the model is launched in April 2015 though a similar policy will not be followed by governments in United States or Europe.

Toyota is keen on making hydrogen fuel cell technology viable in other parts of the world through collection of carbon credits which will enable it to sell traditional fuel cars without penalties. It had presented concept version of hydrogen fuel cell car at Tokyo Motor Show in 2013 under title of FCV which had large air intake grilles in front. The car is designed to take in air from outside which reacts with hydrogen within fuel cells in its hood section which then produces combination of water and energy to propel the car forward. The Japanese government will be spending around $70 million to set up 100 refueling stations for hydrogen cell fueled cars by middle of 2015 when this car is launched in Japan. Enthusiastic legislators in the state of California are also drawing up a similar plan to building refueling stations within state therefore Toyota will launch these cars here after Japanese launch.

Toyota retains leadership position in automotive patents

Toyota is recognized worldwide for innovative designs of its automobiles and research in this field which has yielded new discoveries in both traditional and hybrid car technology. This tradition of constantly trying to improve technology to make better products has helped Toyota to register 1355 patents within single year of 2013. This incident shows that Toyota is a committed as a responsible automobile manufacturer about well being of its customers.  These patents were issued for technological advancements made to both environmental  protection and safety measures. The research and development division of Toyota is located at Ann Arbour in Michigan and is referred to as Toyota Technical Center where every year an annual event is held to honor people with largest number of patents and innovations to their credit.

Toyota Logo

Toyota Logo

During the most recent event held at this center at Michigan to celebrate this commendable achievement of earning 1355 patents within a single year, the speaker at this event stated that Toyota has always been innovative and forward thinking which is why it has managed to stay as most popular carmaker around the world for several years. In automotive sector it is imperative for every manufacturer has to either adopt new technology that others have created or develop new technology of its own which is viable. In current scenario of global markets with advancements made in communication which helps people to learn quickly about changes around the world, automobile manufacturers have to adapt really fast to avoid missing the action.

The Toyota Motor Engineering and Manufacturing division or (TEMA) has a team of automobile engineers and scientists who work together in close harmony to set the pace for automobile industry through technologically advanced innovations. Besides the facility in Michigan, Toyota has two other research and development centers, of which one is located in California and another at Phoenix, AZ. The first research center of Toyota at Michigan was set up way back in 1977 which for past 35 year has been driving forward Toyota’s ideas and innovations. Toyota Technical Center has a separate division for evaluating new products after production to check functionality of all fittings. Besides vehicles under Toyota brand, the Toyota research center also checks and improves models under Lexus range with engine tuning to increase output and safety crashworthiness.

The Toyota Technical Center has helped to develop varied range of vehicles like Camry, Rav4 electric car, Tacomo, Tundra and Venza models. Besides improving technology within its cars through own team, Toyota also works with technical firms like IBM and research wings of Universities to develop new products. Toyota’s management has maintained a futuristic mindset and its research team uses thermal management technology to improve hybrid vehicles which are expected to be vehicles of the future. With diminishing supply of fossil fuels and rising environmental degradation due to pollution, Toyota is trying to develop vehicles which will reduce emissions and also provide a viable means of transport through hybrid vehicles. As the firm’s senior executive stated while handing forth the awards to respective winners, “At Toyota we don’t keep pace – we set the pace”.

The all new 2016 Toyota Prius hybrid expected to offer a massive 60 MPG

Hybrid pioneer Toyota Motor not only presented the world its first mass produced hybrid car in the form of the Prius, but also always made efforts to better the technology, while making it more affordable as well. Thus, over each generation model of the massively popular Prius, it has always offered more fuel efficiency and lesser price tags making the hybrids really appealing.

2015 toyota prius side view rendering

Toyota has been introducing each new generation Prius model with a 10% enhanced fuel economy. However, the upcoming next-gen Prius is going to be much better than its predecessors. Toyota is not only promising the next-gen Prius to have an all new stunning design, but also a stunning new mileage.

The next generation Toyota Prius is reportedly going to break new grounds in terms of massive fuel efficiency as well as low carbon emissions, and offer an astounding 60 mpg. Coupled with the incredible fuel economy, the all new 2016 Toyota Prius is also going to flaunt Toyota’s new heart racing design language that has been long pending for it.

So how is the next-gen Prius going to offer the fantastic 60 MPG? Enhancing the current powertrains will certainly not offer such a huge leap. Throwing some light on this matter, Toyota Motor has already announced some significant ways in which the 2016 Prius will accomplish the stunning return of 60 mpg.

Toyota Motor’s Managing Director, Satoshi Ogiso has stated that crossing 55 MPG is the goal set for the next-gen Prius. He said that the current Prius’ returns have improved by about 10 percent which has been the average thing for each generation of the vehicle. He also added that Toyota is going to beat its record and the next-gen Prius’ gasoline engine will also achieve higher fuel efficiency and will return 2% more than the current model. However, this cannot really achieve the mammoth 60 MPG on the whole.

In another separate announcement, Toyota Motor also revealed the next-gen Prius will be endowed with a new power electronics system. Toyota will use silicon carbide as the substrate in the vehicle, which will successfully enhance the fuel efficiency in hybrid by around 5 to 10%. This means that Toyota could be adding another 5 MPG with this new technology, but this too cannot deliver the massive 60 MPG.

In order to jump to the humongous 60 MPG, Toyota still needs to add around another about 10% more to the next Prius’ overall efficiency. This task seemed to be unattainable, till Toyota Motor Sport’s team principal, Yoshiaki Kinoshita revealed the capability of the super capacitor technology that the company is using in the endurance race cars and is going to be implemented into Toyota’s passenger cars. Kinoshita said that this system is 60 times better than that in the Prius, and if the company can successfully use the technology in the Prius, then the vehicle will be even better.

Thus, the 2016 Prius may involve lots of new technologies together to achieve the dream mileage of 60 MPG.

Toyota displays the Camatte family car concept at the 2014 Tokyo Toy Show

Toy shows usually do not attract major car makers; forget the world’s top auto maker. However, Toyota is not only the largest car producer in the world but also an enthusiast in all sorts of innovations. Thus, Toyota Motor found itself a nice reason to be a part of the 2014 Tokyo Toy Show. The Japanese car giant has introduced its Camatte Concept Family Car. This fun car is a highly engaging, exciting and customizable car that has more than 7000 LEDs on the hood that can be customized to resemble any doodle that has been drawn by kids or by their parents.

Toyota Camatte Concept

Toyota Camatte Concept

The very innovative Toyota Camatte Concept car can be customized by simply creating any colorful image on a paper and then place the image under a camera. Once the camera captures the image, one can then go to the car and simply press a button and presto! You get the reproduction of that same image on the hood and get a dazzling car to behold. Toyota has also released a promotional video in order to make people understand the process in a better way, though it is really simple and not time consuming.

According to the company, even though it was possible for Toyota to produce a more crisp and clear high resolution image on the hood of the Camatte by installing and increasing number of LEDs, the company has made the car in such a way because it can really manage to capture the true essence of the children’s doodles in a more authentic way.

This is not the first model of the Camatte to have been displayed by Toyota, as the company has unveiled the first model of the same concept car at the same Tokyo Toy show back in the year 2012. However, the latest Camatte concept car model is surely more enhanced and practical for real time usage. The name Camatte means caring in Japanese, and the concept car has been named so as it is associated with children and the bond they share with their parents.

The Camatte concept car is a compact family vehicle and showcases a unique three seated layout along with several customized interchangeable panels that are meant to help the parents and kids together share the joy of driving as well as customizing.

At this year’s Tokyo Toy Show, the Japanese car major is displaying two variants of this electric car. The Camatte 57 is a sports car version of the same concept which is being displayed without any body panels to enable the visitors to take a look at the under the hood mechanism of the car. The visitors at the show are also given the opportunity to customize the LED hood of the Camatte 57s Sport model at the Toyota exhibition stall.

Right now, it is not known whether the Toyota Camatte will be really put to production or not, but it sure seems to be a novel and engaging idea.

Toyota keen to push its products to small towns

Toyota aims to improve its market share in India; the firm has not been able to generate desired sale outcomes for months caused by constrained auto economy. To strengthen its market share, Toyota plans to expand its network to rural segments. There is a significant difference between city and town life in India, in order to understand the tastes and needs of town demographic, Toyota intends to emerge with a strategy to understand the needs and life of Indian towns.

Toyota EtiosLiva in Red

Toyota Etios Liva

Toyota has formatted a strategy to reach out to the cities, and plans to go about it strategically. To do this, the firm has compartmentalized its goal into many segments such as segment-wise, non-mega city and mega city. There are signs of growth in certain areas; Karnataka has a 14% market share, much larger than 4 to 5% market share observed with pan-India. The company is confident that the new government will formulate effective policies that will lead to drastic market improvement. Auto companies are hopeful that the government will continue with its reduced excise duty policy scheme introduced in February this year.

The company has been in a state of turmoil with massive strikes at its established Bidadi unit. It was a month long and beyond unrest episode, the situation has returned to normal. Toyota has introduced a couple of new products in May, Etios Cross and new Corolla Altis. The two cars are built to cater to a large audience, a requirement to expand sale networks during the present troubled economy. It was a well strategized plan, the demand for both models are over the top that has enabled the firm to record impressive 6% gains in May 2014. It is a great achievement since it’s only a month since the launch of both cars.

The market environment in the country has not been so favorable, the rupee had depreciated to a considerable level against the dollar, and the value hit the over Rs 62 limit. The value has now appreciated to Rs 59; the depreciation was a major sale hindering factor. Toyota worked on localization goals to elevate its sale network, and is seen to increase its localization output to a greater level by 50%.

The month of May has been a mixed bag for auto firms, because of slight improvements in market environment. Maruti Suzuki, Toyota, and Hyundai have recorded impressive gains. There are few firms like Mahindra and Tata Motors that are still under the crux of depressed economy.

Toyota has generated waves of excitement with its new Corolla Altis and Etios Cross. Etios Cross is a cross version of Liva hatch, the cross identity is highlighted by the fitment of plastic cladding, silver roof rail and bull bar. The insides too are exceptionally unique and vibrant with glossy jet black décor. The new Altis is an improvement from the past, it sports a superior design, and the insides too are equally appealing. An exciting interior feature to look forward to is seven inch touch screen.

Toyota’s imitative to push its product portfolio to the small city and town market is a good move to increase its domestic sale output and localization needed under the present not so favorable economy.

Toyota’s new hover car project might do wonders in India

Toyota an acclaimed auto manufacturer is among the first to explore futuristic inventions with ace hybrid models like Camry and Prius. The firm has sold over 4 lakh Prius products. The two cars are in tune with the need of the hour to fight alarming increases in pollution that has haunted the globe. Toyota has announced of its plan to build another high-tech model, it has nothing to do with new inventions in software or eco-car systems, but a hovering car.

Toyota Logo

Toyota Logo

A hovering car is a vehicle that can float in the air, it is a revolutionary innovation. It is true indeed, and confirmed by the managing officer of Toyota Motor Corporation, Hiroyoshi Yoshiki. He said the company is working on the idea at one of its established R and D units. Toyota’s concept car is not a flying car, but a model that will float in the air slightly above the ground with the aim to minimize road friction. The company has not exposed the actual date of release; sources say it won’t happen anytime now.

A new hovering car sounds exciting beyond words, car freaks will certainly wonder, how it would be to drive a floating car. Let’s us go over interesting characteristics of a hovering car. A hovering car is a vehicle that floats few inches over the road. It will certainly work wonders on Indian roads, which are usually rough filled in certain areas. What can one expect in a hovering car, unexplored luxury; occupants can read or drink coffee and not bother about spillage.

A floating car solves issues that need immediate attention, like tire puncture, owners will no longer feel the misery of getting stuck in the middle of nowhere with a flat tire. The zero friction property of hovering car, means longer tire duration, tons of money can be preserved on tire maintenance. Imagine a day with no road rage in India, owners can just escape the onset of rash drives and overtakes by just lifting their car slightly above the air. Occupants can feel the vibes of safety and adventure.

A hovering car appears to be the most convenient vehicle on the planet; it too has its downsides. When a car moves at high speeds it glides on the road, and when brakes are suddenly applied it becomes annoyingly jerky. The same can be expected with a car just actually floats over the ground. Once it lands on the ground and brakes are applied it will jerk. Toyota will have to emerge with a situation to the problem; it is possible to find a solution.

The main issue is zero friction when the car is in the air; it then becomes difficult to monitor fuel consumption rates. Driving a floating car is incredibly easy, but the task becomes tedious with change of lanes. It does sound scary.

The most important question is price; an ultra space model will be quite pricy, a hovering car has more positives and little negatives that can be corrected. If Toyota is hell bent of engineering a hovering car, wonder how it will be, it will certainly help working professionals reach multi destinations on time.

Toyota Motor pondering over the introduction of Lexus in India

As per some reports, Toyota Kirloskar India is contemplating the introduction of the luxury brand Lexus in the Indian car market. If reports are really true, then this could actually boost the company’s sales in India, as the country’s luxury segment is becoming increasingly lucrative. According to a report that was published in a reputed journal, the Managing Director of Toyota Kirloskar Motor (TKM), Naomi Ishii revealed that it is his dream to bring in the Lexus brand to India.

Lexus nx crossover

Lexus nx crossover

Ishii said that the company sees a lot of opportunity in the Indian car market now. This is because the company can witness that the three German luxury brands are doing quite well in India. He added that he feels that the company really needs to bring in the Lexus here. Ishii also pointed out that in the luxury car segment in India, the company wishes to be different than that of the major German players.

Despite the consistent decline in the new car sales in India over the last two years, the luxury car segment is the only one that has seen considerable growth in India, with a healthy margin of 30,000 to 40,000 vehicles per year. Needless to say, that the major chunk of this sales growth was witnessed by the three German luxury car behemoths, namely Mercedes-Benz, BMW and Audi. As the German luxury trio is doing well in the Indian luxury car segment, the world’s largest car maker, the Japanese Toyota Motor thinks that the Indian auto market is mature enough to launch its very own luxury brand Lexus.

Toyota Kirloskar’s maximum sales numbers are currently coming from its Etios sedan and the Etios Liva hatchback. However, Mr. Ishii said that the company is not happy with the overall volume and is now planning to expand its footprint to the tier 2 and 3 non-metro cities of India to reach out to a larger group of customers.

The company has recently launched a new member in the Etios series in the form of the Etios Cross, and has also launched the all new 2014 Corolla sedan. Both the cars have launched in India last month and are receiving good amounts of bookings.

The very muscular and trendy looking Etios Cross is a beefed-up version of the Etios Liva hatchback, and is expected to be a good seller. Priced at Rs. 5.76 lakhs, the Etios Cross is competing with the likes of Volkswagen Polo Cross. On the other hand, the 2014 Toyota Corolla is expected to boost the company’s sales considerably. The 11th generation sedan model comes with a new bold visual appeal, stylized and sharp front fascia, enhanced interiors and better ride and handling features. These two new cars from Toyota Kirloskar are expected to give satisfactory sales rates this year after a long sales slump.

As for the introduction of the Lexus in India, Toyota Kirloskar may bring it sooner than later considering that it has already announced that it will only focus on the bigger and more expensive cars.

Toyota keen to start its hydrogen fuel cell project by December

Auto companies all over the globe are working towards the strengthening of clean and green technologies. The common eco-friendly theories used are electric and hybrid systems. The latest hot research topic is hydrogen fuel cell technology. So much is written on hydrogen fuel systems and Honda too is keen to take this technology forward.

Toyota Logo

Toyota Logo

Toyota has emerged powerful in eco-friendly car segment; its two biggest hits are Prius and Camry hybrids. According to Japan times, the manufacture process of hydrogen fuel cell vehicles will start by mid December, and the first product make to come out will be a sedan. News of Toyota’s new hydrogen fuel cell model is not new; the company has said that it will introduce a hydrogen fuel car in 2015.

A new hydrogen fuel cell car launch is interesting; Toyota is aiming big numbers with its hydrogen fuel cell venture. The firm plans to produce vehicles in dozens per month, at price of $78,030 US, which is eight million yen. Toyota projected a price scheme for the vehicle last year itself, and the estimated figure was between $50,000 to 100,000. Sources have driven the first ever concept fuel cell hydrogen vehicle last year. The drive was said to be amazing, that they wanted the car to cost below 10 million yen.

A lot of investment is needed to design a robust fuel cell hydrogen vehicle, and $78k seems appropriate. It is however difficult to predict the exact investment figure, determination of a suitable amount is based on the availability of resources and government regulations.

There has been tremendous progress in the field of fuel cell hydrogen vehicles, the technology will over rule the power of fossil fuels. Hyundai too is working on the progressive benefits of this technology. On the 10th of June the company will use hydrogen fuel cells into its SUV. The technology has crossed paths in America, hydrogen fuel cells supply electricity to grids, Wal-Mart stores and server farms. In the coming summer months FedEx will use hydrogen cargo tractors for its Memphis air hub. On the great impact of hydrogen fuel cell technology, the head of combustion and hydrogen technologies, Daniel Dedrick said,’’ this is the most inspiring moment for fuel cells in my career, there is heaps of potential for growth. ‘’

Hydrogen fuel cell technology is not entirely a new process; it is an ancient theory that came to light way back in 1830s. The concern was it was a pricy process; it was used on Soviet submarines and Apollo space missions. Resources are plentiful and lot cheaper in current times, and come as a suitable alternative for minimal output of carbon emissions.

The main advantage of fuel cell vehicles is negligible dependence on resources, these vehicles run on hydrogen gas, not gasoline. The end result is almost zero emission levels. Fuel cell vehicles are packed with high-tech components, which are admirably advanced. There is a fuel cell stack that converts the stored hydrogen gas, with exterior oxygen to form electricity that drives the electric engine.

It is just a year away before the launch of fuel cell vehicle, and it will be the next big thing of auto revolution.

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