Like many global markets, Toyota is the primary dominator of the Indonesian car market. However, the rising popularity and demands for the new Honda Mobilio MPV seems to be a major threat to the Toyota dominance in Indonesia. This is because Indonesia is a market where the larger vehicles such as MPV’s are hugely preferred, and these are also the most selling vehicles in the country. And in such a market, the Mobilio is proving to be a great winner with massive demands posing threat to the other car makers, especially to the top selling Toyota vehicles.
The new Honda Mobilio has been a great success both in Indonesia as well as in India. And in both the countries, the new MPV model has launched to instantly dethrone the very popular Maruti Suzuki compact MPV. Now, after defeating the Suzuki MPV, the new Honda Mobilio is posing to be potential threat to the Toyota MPVs, again both in India and in Indonesia. Interestingly, the fight is among the three Japanese car makers in the MPV segment.
So far, the Indonesian car market has been dominated by the Toyota MPVs, but ever since the Mobilio’s launch in the market, a lot of things have changed. The Honda Mobilio is a 7-seater sub-compact MPV which has been garnering outstanding response from the Indonesian car buyers ever since the vehicle launched in the country in January this year. The Mobilio’s exceeding demands have now, gone ahead denting Toyota’s leadership position in Indonesia. Recent reports have suggested that the constantly growing popularity of the Honda Mobilio is a clear threat to the Indonesia’s consistent market leader Toyota Motor. The reports say that the market share of Toyota as considerably dropped recently which is said to be because of the Mobilio.
Toyota Motor, the clear car market leader in Indonesia has suffered a plummet in its market share, which is down to 48.7 percent in the month of September from the previous 54 percent, and the reason is the massive sales of the Honda Mobilio. Post the Mobilio’s Indonesian launch, the market share of Honda jumped up to 13.6 percent while registering sales of around 67,000 units of the MPV since January this year.
The new Honda Mobilio MPV has been growing in its popularity among the global MPV lovers with its great stylish design, smart seating arrangement, ample amount of interior space, high fuel efficiency and aggressive price range. While in India, the MPV segment leader Toyota Innova is struck with lower sales, in Indonesia the Toyota Avanze MPV is at sales risk. In order to handle the growing market competition in Indonesia, Toyota is offering great discounts on the tag of the Avanza of up to 10 percent, which is about 50 percent higher than the vehicle’s last year’s discount.
Toyota is also considering launching a new revamped model of the Avanza to beat market competition. On the other hand, Honda is reportedly considering expanding its dealership network by 50 percent in Indonesia.