Toyota Mirai is a truly futuristic fuel cell family sedan

The world’ largest auto brand as well as the pioneer of the hybrid cars has done it again with the launch of the first mass produced hydrogen fuel cell vehicle, the Mirai. The Mirai fuel cell vehicle is hoped to become as famous and loved as the Toyota Prius, the first mass produced Prius.

2016 Toyota Mirai

2016 Toyota Mirai

With the Mirai, Toyota offers itself the opportunity to be ahead in the race in the budding fuel cell vehicle segment. The hydrogen powered fuel cell vehicle is considered to the ultimate green car that can fully change the future mobility system in the world.

Several automotive giants including General Motors, BMW, Hyundai and Honda have been also engaged in the development of the fuel cell vehicles, and Hyundai has even launched its Hydrogen fueled Tucson earlier this year as a lease only vehicle. However, despite all the hindrances, Toyota Motor has been increasingly committed to its fuel-cell project.

The Toyota Mirai which means the future in Japanese is a truly futuristic hydrogen powered vehicle both in terms technology and design. The cool looking sedan is powered by compressed hydrogen that is used to produce electricity to propel it when combined with the naturally found oxygen.

The Toyota Mirai also has unlimited range unlike the electric vehicles and can be refueled in few minutes just like a conventional fuel vehicle. The car can travel up to 300 miles on a full tank of hydrogen, and offers great silent, convenient drive experience with absolutely zero harmful emissions. As it relies on the chemical reaction of hydrogen and oxygen, the Murai releases only water vapor and heat through its exhaust pipe.

The Toyota Mirai essentially drives like an electric vehicle, which is quite and practically vibration free. It just has very few noises as a result of the fuel cell system’s working process. Thus, the car offers a great drive experience as well. It also offers the convenience of quick acceleration and good power figures unlike the typical plug-in electric vehicle.

Another remarkable advantage of the fuel cell vehicles over the battery operated electric vehicles is the reduced weight which also increases the performance level. As battery packs are very heavy they offer less power and performance as compared to the fuel cell system which are lighter and as a result offer better performance, mileage as well as drive dynamics. The Toyota Mirai weighs 1,850kg which is not very light, compared against the conventional battery powered electric vehicles is significantly lighter.

The Mirai can also reach 0 to 60mph in just 9 seconds, and offers the top speed of 178 km per hour. The Mirai’s system produces a max power of 151hp and 247 lb-ft of peak torque.

And all these great things are offered in a compact package of a stylish family sedan that offers all the convenience and safety of the patent Toyota cars. The Mirai went on sale in the car market of Japan at a price of 6.7 million yen, and the vehicle can also be leased for 36 months at $499 per month.

Toyota Mirai hydrogen fuel cell sedan – First drive

The newly launched Toyota Mirai fuel cell car is a huge step towards a greener mobility system, as it is the world’s first mass produced hydrogen powered fuel cell car. This compact sedan from the world’s largest auto maker and the pioneer of hybrid vehicles is surely the highlight of all the car launches in the global car industry this year. Its celebrity status is certainly also closely guarded by Toyota Motor which will give it huge amount of attention, despite the fact that it will be produced in very few numbers initially.

Toyota Mirai hydrogen fuel cell

Toyota Mirai hydrogen fuel cell

Considering fuel cell technology has been the dream and the expensive nightmare of the global car majors for decades, now that the Mirai has finally launched, everyone wishes to know what exactly it drives like. Let us take a look at the Mirai as a whole.

Design

The Toyota Murai looks very close to the Toyota FCV concept that has been getting praises at the various international auto shows. The Mirai of course gets practical and production level alterations, but still looks like the FCV concept model. Its design is radical, futuristic and fits well with its new technology. Still some found it to be rather awkward and disharmony of various shapes, curves, accents, slopes and angles.

Seating arrangement & cabin

Inside the cabin of the Toyota Mirai sedan, the car is a patent Toyota with very comfortable seats, though only for four occupants, as the pretty heavy green car was thought better not to accommodate a fifth passenger to allow it offer better range and performance. The seating arrangement is similar to that of the Prius hybrid.

As a fact, the Mirai is similar to the Prius in many ways, and its hard plastic with soft surface interior materials are also similar to the Prius. The cabin is also pretty futuristic in keeping with the exterior design and comes with large displays.

Drive experience

Again, starting the Mirai is similar to Prius. The ambiguous button marked “P” took some time to get figured out as the parking brake release button. The Mirai also gets the 3 various three drive modes namely, Normal, Eco, and Power.

The Mirai accelerates nicely and smoothly, though not fast enough as it reaches 60 mph in 9 seconds. In the electric mode, the Mirai like the Prius is quiet excepting the tire noise and a slight humming.

The Mirai weights 4,056 pound and does feel heavy, but offers a very solid feel as well. Its electric motor is fed by the electricity produced by the chemical reaction between the compressed hydrogen from the Mirai’s twin-tanks and the oxygen found in the air.

The Mirai offers a very smooth and comfortable ride and offers a practical on road performance without any fuss. The fuel cells take a bit of a time to offer enough energy at higher speeds, thus at speeds above 26 mph, the Mirai supplements the hydrogen power along with power generated from its on-board 1.6 kilowatt-hour lithium ion battery.

The Mirai creates an array of small noises unlike the Prius, but these are not disturbing, and the Mirai can be termed as an overall quiet car and offers a pleasant drive experience as a whole.

Next generation Toyota Prius got a last minute design update

The world’s largest car maker Toyota is greatly agonized with the fact that it’s capable and reliable cars are not the celebrated lookers in the world. The Toyota cars though are much praised round the globe, are hardly acclaimed as stylish models. The more fashionable and style conscious modern car buyers are thus increasingly shirking the Toyota cars which vouch by the conservative design language. Toyota has thus, made it a crucial point to make its future cars alluringly designed to engage its customers.

Toyota C-HR

Toyota C-HR

Toyota’s new moto of ‘Waku Doki’ or heart racing cars will be culminated in its new generation cars, and will debut with the next-gen Prius Hybrid, Toyota’s very famous hybrid baby. However, Toyota’s excessive focus on a new design language had also resulted in a bit of an awkward looking Prius, which is again set to change.

Rumor has it that the final design proposal for that of the all new Prius Hybrid was turned down in 2013 by Toyota’s top executives, who are totally focused on the company president’s stress on great new styling.

The search for a great engaging design for the new Prius already caused delays in its unveiling to the world, which was originally planned to happen in 2014 itself. However, this was also not feasible as the final shape and construction of the car was just approved by the company in this year’s April. The celebrated hybrid car is expected to hit the production line towards the end of 2015.

The all new Toyota Prius is not revealed as yet and its design is strictly under the wraps to keep the important secret. Though the design of the new Prius is not known as yet, it is certain that Toyota is very busy working on a great looking new sort of hybrid car which is not expected to be seen in the recent times. Surely, the Prius deserves this special treatment from Toyota owing to its grand global status and popularity.

Moreover, Toyota will probably also have more remarkable design differences between the regular hybrid variants and the plug-in variants of the next generation Prius. Again, how these design appeal will be different are not particularly known as yet. However, the plug-in Prius variants are expected to feature a more demure design for audience appeal, while the regular Prius is expected to look fancier.

It is also a good point to mention, that Toyota has already attained admirable design language as it endowed on the Mirai fuel cell vehicle that has just gone on sale. The Mirai is already an epitome of Toyota’s great future design language. However, the Mirai kind of design is not expected to be featured on the next-gen Prius, as it will have completely different individual styling.

It is surely hoped that the Japanese car major gives hints of the superb styling of the FT-1 concept and the C-HR concept in the all new Prius to make it an awesome head turner.

Toyota’s much awaited Fuel Cell Vehicle, Mirai hits the Japanese market

The much awaited and highly speculated Toyota Fuel Cell Vehicle has been finally launched. Toyota has christened the vehicle as the Mirai, the Japanese word for future and the vehicle marks a very important chapter for the Japanese car major. The Toyota Mirai as was promised is the world’s first mass-market hydrogen fuel cell vehicle, and it went on sale in Toyota’s home market Japan on 15th of December, 2014.

2016 Toyota Mirai

2016 Toyota Mirai

The Mirai has been doing the rounds in several global auto shows in its concept avatar which was known as the Toyota FCV concept. The vehicle gained high stardom in its concept form itself and enjoyed the shower of praises that came from the global auto enthusiasts. This vehicle is one of those rare cars from Toyota that gained equal praises for its great technology, capabilities and its design as well.

Such a great vehicle, the Mirai has finally launched in the market, but the sad part is that the car could not be noticed in most of the Toyota dealerships in Japan. The reason behind this is that, the Japanese auto giant will produce just around 700 units of the Mirai in the first year. Moreover, the car’s first customers will not be individuals, but several government organizations as was revealed last month by Toyota’s Executive Vice President Masamoto Maekawa.

The Japanese Prime Minister Shinzo Abe also volunteered as the car’s key promotional role as he named the Mirai at a news conference on 15th of December and called it the “ultimate eco car.” Shinzo Abe also said that the deregulation by his government will make sure that more hydrogen stations are built in Japan and the customers show interest in it to ensure the car’s success in the market.

The Toyota Mirai is a truly futuristic car fully justifying its name. The car uses hydrogen as its fuel and is propelled by electricity that is created by the chemical reaction between hydrogen and the naturally found oxygen. The process of curse releases only water vapor and heat as the only emissions, making it a cent percent eco friendly and pollution free car.

Toyota Motor has priced the Mirai in Japan at Y7.2 million (equivalent to $61,000). With subsidies in place, the Mirai will be offered with a selling price of Y5.2 million. The new Toyota Mirai is slated to launch in the U.S market in 2015.

Toyota has set itself very modest sales target of only 400 units of Mirai in Japan by the end of 2015, and 3,000 units in the U.S by end of 2017 and 50 to 100 units per year in Europe.

However, these sales targets for the Mirai are set only for the first few years, as after the year 2020 Toyota plans to sell bulk amounts of the car per year.

The initial exclusivity of the Toyota Mirai will result in lengthy waiting periods for the car, and some customers could have to wait for over a year in Japan. Toyota has already received domestic orders of over 400 Mirai units, exceeding its first year sales target.

2015 Camry has higher level of feature richness

Toyota is an established auto brand, its luxury value is treasured all over the globe, and a model that is just fascinating beyond words is Camry and the new model is richer than its predecessors. There have been several reports of Toyota upgrading Camry, and a massively upgraded model was introduced in 2012.

2015 Toyota camry

2015 Toyota camry

According to description by reports, the 2015 model looks splendid, and is among the most popular newcomers in the market. Apart from the regular spectacular variants, Toyota has a surprise in store, it plans to introduce a new sports variant and it will be fitted with a potent V6 power train.

The surprise of 2015 Camry is the introduction of a sport model, and it is designed with a varied viewpoint compared to other variants. The XSE car will launch with stiffer suspension and transmission, it will also have differently built wheels and tires. According to reports, the upgrades on 2015 Camry is similar to the strategy followed by Honda with its upgraded Accord. The strikingly attractive feature of both models is the structure of the grille, and both cars have improved under steering motion and handling. The XSE model is fitted with tighter handle.

The entertainment system on 2015 Camry is pretty impressive, and is connected to Android smartphone, and is connected with 12 volt plugs and USB. The plugs points are strategically engineered to facilitate effective charging, but it is not so effective when street lights are completely off.

Toyota will introduce 2015 Camry in India in 2015; a few months ago it was displayed in grand style at the prestigious 2014 Guangzhou auto show. The design structure of the Indian spec model is different from the European variant; it has a refreshed front fascia which symbolizes the brand’s transformation into a new wave of design technology.

The Indian demographic is fascinated by the sight of luxury cars and the 2015 Camry looks splendid to the core. It is feature rich to the brim with revamped headlights with LED daytime running lights, artistically styled hexagonal secondary air dam and chrome fog light, and refreshed grille with parabolic slats. The interior décor is vibrant with restructured centre console, refurbished instrument console and refreshed steering wheel with audio controls.

The Indian spec 2015 Camry is equipped with a robust 2.0 liter four cylinder petrol engine that generates 176bhp, higher than its predecessor by 17bhp. The other fierce engine is also a petrol model built with 2.5 liter four cylinder capacity. The 2015 Camry is a huge global launch and a platform into a richer worldwide automobile industry.

Its exterior architecture is splendid and glossy to the core and the rear and side view is great as well. It is surely going to marvel the crowd, and the thrilled Indian population can await their dream come true 2015 Camry piece next year, and it is going to be the magic of 2015 and is likely to change the profitability phase of 2015. For those keen on luxury cars, the 2015 Camry is a great purchase.

All new Toyota Fortuner SUV’s side profile revealed in spy shots

The global markets including India are waiting to receive the next generation Toyota Fortuner premium SUV. The great popular SUV from the house of the Japanese auto giant is slated to make its global debut in 2015. Prior to that, Toyota is obviously busy intensively testing the vehicle making it a favorite of the spy shutterbugs. In fact, the next-gen Fortuner and next-gen Innova are both highly spied vehicles of recent times. The all new Fortuner’s test prototype has been spotted again in Australia. This time around, the vehicle’s grand side profile has been revealed in the spy pictures.

2016 Toyota Fortuner spied

2016 Toyota Fortuner spied

The ongoing model of the Toyota Fortuner measures 4.7 meters long and going by the spy pictures, the new-gen Fortuner will also be about the same size, and even slightly bigger. The extended rear window of the vehicle points that it could offer enhanced space in the rear rows over the current model.

The all new 2016 Fortuner is developed on the entirely new ladder frame chassis which is shared with the next-gen Innova. This platform maintains the patent ruggedness of the current-gen model, while also likely to improve on body stability and sturdiness. The all new Fortuner is actually based on the next-gen Hilux pickup truck and also share the same front fascia albeit with modifications. All the three highly popular Toyota vehicles’, namely the Fortuner, Innova and Hilux will make their entry into the global market in their next generation avatar next year. So, the year 2015 is certainly going to be very important for the world’s most selling car brand.

Like the global markets, the highly capable Toyota Fortuner premium SUV is very popular in the Indian car market as well. The Fortuner is a well established and revered vehicle in India and the leading model in the premium SUV segment of India. The next-gen Fortuner is expected to boost the sales as well as market presence of the model in India when it launches here.

However, although both the all new Fortuner as well as all new Innova are supposed to hit the global markets by next year, they are not expected to launch in the Indian market until the year 2016. Toyota’s newly developed diesel motor range is expected to power both these next-gen SUV and MPV models. Both manual as well as automatic transmission options will be offered on the all new Fortuner similar to the ongoing model.

The Toyota Fortuner is the bestselling model in the premium SUV segment, but its competition is surely getting stiffer. The new Ford Endeavour has been already announced with great new technical specs accompanied by great exterior as well as interior styling. Considering the Fortuner’s able rivals, Toyota has to make its star performer Fortuner even more awesome to stay ahead in the sales race.

The Fortuner’s market rivals are the Honda CR-V, Hyundai Santa Fe, Ford Endeavour, Chevrolet Captiva and the Mitsubishi Pajero Sport. The next-gen Toyota Fortuner is expected to cost at around Rs. 20 to 25 lakhs in India.

Watch the eye popping Go fun yourself video of Aygo

Toyota is a pioneer in producing the best looking cars, and no vehicle can look as trendy as Aygo hatchback. It is a global best sellers, and fun to drive around, the car flaunts a youthful, effervescent look and perfect for the young ambitious demographic who just enjoy wandering all over town.

Funny Toyota Aygo Prank

Funny Toyota Aygo Prank

Aygo is not just recognized for its exemplary fashion statement, it is also the perfect car to play amazing pranks, and it is proven via a video and the campaign is called ‘Go fun yourself. The video is uniquely crafted, and it showcases the maneuverability power of the car, the first segment of the video starts in a posh lane in Europe, where Aygo is spun around for a test drive, where two men are seated, and the color of the car is bright orange. They then stop at a registrar’s office, and a turn of event happens outside, a group of men play a prank, the orange Aygo is now white.

Now what is the mystery behind the change of colors from orange to white, it happened when a group of people, just changed the color of the car, through the interchangeable accessories such as exterior graphics, interior panels, side skirt inserts, rims bumper and A-pillar extension and also the huge X on grille.

The Go fun yourself video is intriguing, and it will blow anyone away, it is imaginatively crafted. Aygo is an exceptionally fashionable car, and Toyota has launched an interesting accessory package with the model. The automobile industry has undergone a vast transformation in the twenty first century, who would have thought that there would come a time when the color of a car can be changed with the aid of accessories.

A group of men who initially test drove the orange Aygo, felt safe enough to leave their belongings inside and head to the register’s office, and then they came outside to witness a white Aygo that had their own belongings perched in the same spot, it only displays the creativity of Toyota to twist circumstances with the power of accessories, it is certainly a well played magic trick.

The brand value of Toyota is powerful in India, but Aygo is not all that popular in the country. It was earlier reported that the company might collaborate with the esteemed Daihatsu brand to strengthen the market volume of small cars in the country, and the company is analyzing the feasibility of an Aygo launch in India. It will be slotted in the small hatchback category and its arch rivals will be Chevrolet Beat, Maruti Alto K10 and Hyundai Eon.

Aygo is a five door hatch, and a small wonder packed with a battery load of power, it is fitted with a robust 1.0 liter petrol engine that generates 95Nm and 65bhp and the transmission of power happens via a five speed manual gearbox. Toyota has introduced an AMT Aygo in Europe and sources state that there is a possibility of AMT Aygo launch in India.

Toyota Kirloskar India offers ‘Remember December’ heavy discounts

The Indian festive season just came to an end about a month back, but the festive mood is still lingering on. With the winter chills and the upcoming celebrations of Christmas and New Year’s Eve, the festive feel is still in the air. Following the holiday offers custom of the offshore markets many car makers are still offering heavy discounts on their cars in India as well to lure in more buyers before the year ends.

Toyota Logo

Toyota Logo

Just recently, American car major Ford’s Diwali Returns hefty discounts campaign came to an end, while other car makers are offering end of the season discounts on a number of car models. Joining the bandwagon of this discounts spree again after the Indian festive season, Japanese car major Toyota has also announced its end of the year discounts campaign.

The world’s largest auto maker’s Indian presence, Toyota Kirloskar Motor India has announced the year ending benefits and discounts on its car models, called the “Remember December” campaign. The company has been recently getting good amount of monthly sales growth, and with this discount campaign, it expects to keep up the sales momentum in the last month of the year as well.

Toyota India is offering great amount of cash discounts as well as added benefits on the new refreshed versions of its Etios compact sedan and Etios Liva hatchback models, the new Etios Cross crossover, the all new Corolla Altis sedan and the Innova MPV. However, the Japanese car maker is not offering any sort of cash discounts or special schemes on its range of more premium offerings such as the Fortuner premium SUV, the Camry sedan and the Land Cruiser.

The discounts as well as other schemes and offers provided by the Toyota India Remember December campaign are as follows:

The new facelift Toyota Etios Liva hatchback is now offered with free auto insurance, plus cash discounts of up to Rs. 20,000 depending on the model trim.

Toyota new facelift Etios compact sedan is offered with free car insurance and cash benefits of up to Rs. 20,000 on various model trims.

The new Toyota Etios Cross crossover comes with cash discounts of up to Rs. 20,000 depending on the variants.

The all new Toyota Corolla Altis premium sedan comes along with a free accessories package worth Rs. 20,000.

The Toyota Innova MPV is offered with heavy cash discounts of up to Rs. 25,000. The MPV is also offered along with an exchange offer of Rs. 10,000. Moreover, as a part of this campaign, the Toyota Innova customers will also be needed to pay just 50 percent of the insurance amount for their new Toyota Innova.

The Remember December campaign from Toyota is meant only for this month only, however the company has not mentioned any end date. These discounts and offers will be available only till the stipulated stocks last, and will vary depending upon the city as well as the stock availability at the various Toyota dealership outlets across the country.

Toyota plans to put down massive $165 million on its Mirai hydrogen fuel cell sedan

Toyota has conquered the eco-friendly vehicle market, visible on the ace development of Camry and Prius hybrids. The latest promising eco-car theory is hydrogen fuel cell technology and the whole world is aware of the creation of Mirai hydrogen fuel cell sedan. The company firmly believes in the power of the technology and has invested a vast sum of $165 million for the manufacture of Mirai.

Toyota Mirai hydrogen fuel cell

Toyota Mirai hydrogen fuel cell

The construction of Mirai is happening the established parent unit, and the vast sum of $156 million which 20 billion yen is triggered by the awareness and demand of the public and corporate sector. It is a full-fledged development and Toyota aims to increase the number of hydrogen and fuel cell tanks manufactured at the headquartered unit in Aichi Prefecture.

Toyota’s aim at the moment is to develop a vast scale of hydrogen fuel cell stacks to drive mass sale of Mirai, and to achieve the desired outcome. Majority of the orders are coming from public and corporate sectors, and the demand from customers is significantly lesser. The Japanese government has allotted over $20,000 worth of resources to promote hydrogen fuel cell vehicles.

Mirai is a relatively new project and the demand for it is pretty enormous, Toyota had earlier planned to sell the car in limited numbers, despite the increased request, the company will continue to sell 400 units in Japan by the end phase of 2015, and the desired growth in Europe is between 50 and 100 cars before the end of 2016. The concept of hydrogen fuel cell systems may sound innovative and practical, but the major task lies in the development of hydrogen fuel station, and the company eyes California to be an attractive destination to build hydrogen fuel cell stations. Toyota is eyeing California to be a hub for gigantic Mirai sales, and by the end of 2017 it hopes to roll out 3,000 vehicles.

The whole world is familiar with the impact of eco-friendly vehicles, but its presence on the road is not yet on par with conventional fuels. The concept of hydrogen fuel cell vehicles sounds simple and practical and it can be referred to as zero emission vehicle, there is yet a significant factor that needs to be thought of, which is the construction of hydrogen fuel cell stations. Hybrid vehicles are on the move, and electric charge stations are established, but with hydrogen fuel cell vehicles it is a magnificent task at hand.

It will be interesting to view, how fuel cell vehicles develop in the near future, and the inspiration lies in the power of hydrogen gas stations. Also acquiring hydrogen gas and storing it in fuel cell stacks is a major task. Analyzing the development of Mirai it is evident that Toyota is banking on efficient hydrogen fuel station construction in California, and just few years from now, we can actually experience the drive rhythm of hydrogen fuel cell vehicles.

The debatable topics about hydrogen fuel cell vehicle is, whether it can actually emit zero pure water through tail pipes, and the sustainability of hydrogen fuel during lengthy drives.

Toyota should seriously take India’s potential into consideration

Even a few years back, the Japanese car majors Toyota and Honda were going rather neck to neck in the Indian car market. Both these car majors eyed only the premium segments of the country. Though the lack of more affordable cars in India ensured that these two companies got limited sales, they did not care much. These two companies wanted to remain as the revered premium car makers in India, while they concentrated more on the big developed global car markets.

Toyota Logo

Toyota Logo

However, the time seems to have changed rather rapidly, especially for the auto industry. While the major developed car markets of U.S and Europe are offering less or limited opportunities for the car makers, the fast developing car markets of the world such as India is posing as great potential markets. In last 5 years, the developed car markets have been more or less stagnant and have showed limited growths, while the real action has been taking place in the emerging markets of Asia, Africa and Latin America. It is now rather unanimously considered that the car markets of China and India will ultimately lead the global auto industry as the largest markets leaving behind the already established markets.

The Japanese car major Honda seemed to have taken notice of this fact quicker and took the right action to offer more affordable products such as the Brio hatchback and then more recently the Brio based Amaze compact sedan. Post the launch of the Honda Amaze, the rest is history which has made Honda’s story very different from Toyota’s in India. However, Toyota India has been pretty slow in realizing the real potential of the Indian car market. Even Toyota’s attempts with its entry level Etios sedan and the Etios Liva hatchback have not been so successful in India, which have ensured Toyota’s limited success in India.

Another very important thing is that sometimes the more affordable cars even ensure the success of the more expensive premium cars of a particular car maker. And this seems to be true for Honda as well. Though the Honda City was already a segment leading popular name, the real popularity of the City and the new Mobilio MPV came only after the success of the Brio and the Amaze. The high success stories of the several Honda cars in India got its straight into the limelight and made it stand next to the likes of Maruti Suzuki and Hyundai India in the country, while even a few years back it was lost into oblivion.

However, Toyota Kirloskar Motor India is still relying on its premium offerings such as the Innova MPV and Fortuner SUV. However, even these two great models are now struggling in the face of stiff competition. Thus, it is clear that if Toyota wishes to come forward in the line of Honda in India it has to think better than the Etios twins and only its premium cars won’t help. Now, it is really up to the Japanese auto giant how it can take advantage of the highly potential Indian market.

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