First year celebration anniversary for Camry hybrid in India Toyota is keen on expanding its hybrid vehicle system in India Toyota offers to pay compensation of Rs 25 lakh for Fortuner accident that happened in 2012 Indian spec 2015 Camry facelift launched in grand style in Russia Toyota India will participate in sanitation building and hygiene education impartation movement through Swachh Vidyalaya project scheme Toyota Motor requests Daihatsu to aid in product development for Indian markets Toyota Kirloskar Motor India’s October sales drop by 5 percent, exports face worse plummet Toyota launches TTEP program to expand economic growth in rural sectors Toyota a global leader till Q3 beating Volkswagen and General Motors The superb refreshed Toyota Etios and Liva package is available at dealerships

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First year celebration anniversary for Camry hybrid in India

Toyota has conquered the depths of eco-friendly car technology with its Prius and Camry hybrid cars. The Indian segment of the established parent Japanese firm, Toyota Kirloskar Motor lately celebrated the first anniversary of Camry hybrid in India. Camry hybrid is the first indigenous product in the country and according to the company; Camry contributes 75% of overall sales.

Toyota Camry

Toyota Camry

Toyota is the first firm to develop the Prius hybrid vehicle for global markets; Camry has the looks and technology. The exterior architecture is mesmerizing, packed with first rate features such as three zone air conditioning, best-in-segment audio system and air con, power sunshade for rear windshield, power recline rear seats, rear armrests with controls and power reclined rear seats.

The Managing Director of Toyota, Naomi Ishii commented on the first anniversary of Camry hybrid and said, ‘’increasing pollution and energy crisis are the grave issues faced all over the globe, Toyota’s vision with hybrid technology is to address environmental challenges and future of mobility. With impactful automobile solutions and innovation Toyota aims to be a leader of future mobility and establish eco-friendly communities and cars. Toyota has achieved a milestone profit with the car with the sale of over 7 million units in October.

Camry is fitted with an efficient 2.5 liter petrol engine connected with an electric motor. The fierce petrol engine generates 213Nm and 157.8bhp and the electric mill gives out 270Nm and 141.1bhp. The maximum power extraction output is 202.2bhp and the vehicle is engineered with the advanced Hybrid Synergy Drive technology that effectively switches between petrol and electric power to maintain efficient mileage rhythm. The convenience of owning Camry hybrid is the non requirement of exterior charging, the batteries are charged via regenerative braking system.

The electric engine is linked to electrically controlled continuously variable transmission (E-CVT) and moves with a world class fuel-efficiency power of 19.16km/l and its carbon-dioxide emission power is 122.8g per km. Despite the admirable profit outcome, Toyota is keen to witness higher level of success with the Camry hybrid, and is keen to drive the popularity and success formula of the car and the firm is appreciative of the enormous consumer response. Since inception around 541 units of the car is sold, and is recognized for its unbeatable luxury shine and empowering hybrid technology. Viewing the enormous response, the company aims to launch many more hybrid cars in India.

It is the first year anniversary of Camry hybrid in India, and Toyota has achieved so much with the car in a short span of time. The achievement of 75% sales is a milestone, proficient eco-friendly hybrid cars like Camry is needed in India, the pollution levels in the country has increased rapidly, caused by the massive extent of industrialization that has happened over the years.

The hybrid system in Camry works efficiently and the carbon-dioxide emission power is 122.8g per km, an attractive platform to reduce the outcome of life-threatening diseases and also save the planet. Toyota has spoken of its plan to launch many more hybrid cars in India, which will be a boon for increased mobility and brighter future.

Toyota is keen on expanding its hybrid vehicle system in India

Hybrid vehicles are the latest hot topic of research and development (R and D), and Toyota is among the pioneers in this segment. The company has acquired commendable fame with two of its proficiently developed hybrid cars Prius and Camry. The Indian unit of the parent Japanese firm, Toyota Kirloskar Motor, recently celebrated the first year anniversary of Camry hybrid.

2014 Toyota Camry Hybrid

2014 Toyota Camry Hybrid

The firm has tasted the desired success of Camry in India, till now Toyota managed to sell 541 vehicles, and viewing the impressive sale outcome yielded by the car, it aims to strengthen hybrid vehicle development in the country.  The car is assembled at the established Bidadi unit in Bangalore.

The phrase hybrid vehicle is common, extensive research is carried out all over the globe. It is the need of the hour, to combat the high-intensity pollution that is throttling the atmosphere. The thought process involved in building an eco-friendly hybrid vehicle is extensive, mainly because the vision is to build cars with minimal to zero emission power, hybrid networks are thereby fully functional in only nine countries and India is one of the super powers.

Camry hybrid is fitted with an efficient 2.5 litre VVT-I four cylinder petrol engine coupled to 650V hybrid motor. The power train generates 213Nm and 160bhp, and the combined energy emission from the petrol and electric mill is 202bhp and 270Nm. The mill is linked to electronically controlled continuously variable transmission (E-CVT).

On the success of Camry hybrid in India, the Senior Vice-President of Toyota Kirloskar Motor in the marketing and sales division said, ‘’around 75% of Camry cars sold belong to the hybrid category, the vehicle offers the best of hybrid technology and the luxury world, and going by the response we hope to launch many more hybrid vehicles in India. ‘’

The world is hit by an industrial revolution era, caused by the rapid expansion in software, management consulting and outsourcing industries, and it has resulted in massive pollution influx. Toyota is of the view that the alarming increase in pollution and energy crisis are some of the issues faced by the world. Now with Camry being a creditable success, the company hopes to expand its hybrid car portfolio in the country.

Camry is a classy and sophisticated looking sedan, and its fashion statement is unmatched. It looks classically urbane from the outside; the present car is the seventh generation product. On the front is a large radiator grille, packed with layers of chrome, and covered with six horizontal slats and is moulded into a trendy V shaped structure. The big headlight cluster is fitted with radiating halogen lights. The side view is great, the door handles have a glossy chrome decoration, the rear angle is flat and the tail lights have potent LED lights that flash powerful illuminations at night.

The interiors of Camry is rich, the seats are plush and covered with premium upholstery, it has lumbar support and can be adjusted eight different ways, there is a back centre armrest to provide rear passengers with additional support and cup holder is covered with royal wood finish. There is a 12V DC power outlet unit to charge gadgets.

Toyota offers to pay compensation of Rs 25 lakh for Fortuner accident that happened in 2012

The Indian unit of the established parent Japanese firm, Toyota Kirloskar Motor has decided to offer a compensation sum of Rs 25 lakhs for an accident that involved the Fortuner in 2012 November. The mishap led to series consequences that took the life of the driver, and the owner succumbed to serious injuries.

Toyota Logo

Toyota Logo

The owner of the SUV, Gautam Sharma suspected that the driver Sher Khan was not protected from life saving airbags that failed to open up when red danger struck. It is contrary to Toyota’s proclaimed that Fortuner protects its occupants from the harshest of harsh consequences. The sequence of the accident was, the driver zoomed into a pole driving the Fortuner and it then toppled over.

The lawyer of Sharma Vivek Tankha had requested for criminal charges against the director of Toyota, on the grounds of efficient air bag function negligence, and the consequence resulted in death. Toyota’s statement on the matter is, since the SUV rolled over, the airbag did not have the power to protect the driver; the airbag failed to protect the driver from a frontal angle and did not open. The incident happened on the 9th of November 2012 at Mahola in Uttar Pradesh.

The council defending Toyota, Fali S Nariam questioned the legal procedures that required the fastening of safety insertions in the SUV, and the action was pointed against the people who are not connected with the SUV who are the dealer that sold the vehicle to Sharma.  The conclusion of the matter by the bench resulted in compensation offering, Tankha decided to pay a sum of Rs 15 lakhs to the family of the deceased driver, and a payment of Rs 10 lakhs is issued to the owner.

Fortuner is a top selling SUV from the stables of Toyota, the accident that happened with the car on the 9th of November 2012 is unfortunate, the company has however decided to rectify the cause of the mishap and offered to pay a vast sum to the family of driver and owner. The condition of Indian roads is unsatisfactory, even today the streets are filled with stones and potholes, that has resulted in increased accident circumstances.

Automobile safety technology has advanced to a tremendous level, and airbags are the major life savers. Unfortunately the air bag did not protect the driver at the time of accident, even with the advancement of safety technology; accidents still happen and are non-preventive. The condition of Indian roads is a subject area that needs immediate attention, even a small contact of a sharp stone with a tire can result in toppling. The lanes are not even weather proof, and during heavy rains the roads become slippery making it almost impossible to zoom even at a considerably slow speed. Civil engineers in charge of road construction at times are careless about the closure of drains; there are so many incidences when drains are kept open and unattended.

Toyota has done its part by offering compensation; let’s hope the condition of roads and car safety improves in the near future.

Etios Cross versus Renault Duster magnificent SUV’s packed with distinctive style and power

Toyota has created a landmark with its Etios Cross, a compact crossover SUV, since inception in 2014 May, it has been a key profit player for the company. It’s got the aggressiveness to succeed, and is as dynamic as Renault Duster, an elegant SUV beauty. Does Etios Cross have the cosmetics to overpower the dominant stature of Duster? Let’s find out.

Toyota Etios Cross Orange

Toyota Etios Cross Orange

Toyota Etios Cross

Exteriors:

Etios Cross is nothing but a sporty aggressive power; it sports a typical country side demeanour, highlighted by the side cladding, muscular grille and nudge guard layered with shiny silver. The arty headlight is surrounded by shiny headlamps. The side view is sporty, and has elegant 15-inch diamond cut alloy wheels. The back section of the car is as captivating as the front, the classy black design builds the aesthetic value of the car, and so does the illuminating tail light cluster fitted with turn indicators and powerful brake lights.

Interiors:

The interiors of Etios Cross is vastly spacious sufficient to accommodate five occupants, the seats are tailored with first rate fabric and is super comfy, the deep inner sportiness is accentuated by the artistic Etios Cross badging on front seats. The elegant of the cabin is characterized by piano black covering; the steering wheel has sparkling shades of silver and chrome fillings on gear shift knob and air vents. There is a world class 2-Din music system with radio, MP3 and CD connectivity, and the other features to look into are tachometer, rear defogger with wiper and washer, remote fuel lid, accessory socket, front cabin lights, three assist grips with coat hooks, day and night rear view mirror and digital clock.

Engine:

Etios Cross is fitted with a diesel and two petrol engine, the 1.2 litre petrol engine has a displacement power of 1197cc. It has 16 valves and 4 cylinders and pumps out 104Nm and 78.9bhp. The 1.5 litre petrol engine has a displacement capacity of 1496cc and generates 132Nm and 88.76bhp. The two engines are engineered with double overhead camshaft valve configuration equipped with electronic fuel injection system. The 1.4 litre D-4D 1364cc diesel engine has eight valves and four cylinders and yields 170Nm and 67.06bhp and linked to five speed manual transmission gearbox.

Mileage:

The mileage power of the D-4D diesel engine is between 18.04 to 23.59kmpl, the 1.2 litre petrol engine is built with fuel-efficiency power of 12.29 to 17.71kmpl.

Price:

It costs Rs 6.0 to 7.5 lakhs

Renault Duster:

Exterior:

The all wheel drive Duster has characteristic marvel visible on dual barrel shaped headlights, which looks sporty. The imaginatively styled radiator grille on the centre has horizontally stacked bars, the side view is manly, and the fashionable rear has dual coloured vibrancy fitted with a couple of radiating reflectors.

Interior:

The inner room of Duster is incredibly vast; the décor is vibrant to the core filled with a royal grey and red theme. The quality of materials is first rate with three pod instrument cluster, best-in-segment upholstery and ample storage amenities such as drink holders, accessory power sockets, dual front sun visors, storage pockets, cabin lamps and huge glove box.

Engine:

The 1.6 litre K4M petrol car is fitted with multi-point fuel injection system and gives out 145Nm and 102.57bhp. The 1.5 litre dCi power train churns 200Nm and 83.8bhp.

Mileage:

The diesel car moves on mileage of 16 to 20.45kmpl and the petrol car provides 13.24kmpl.

Price:

It costs Rs 7.9 to 13.1lakh.

The two cars have equal level of feature richness and engine power, Etios Cross however offers abundance at an affordable rate.

Aygo imported to India to study launch feasibility

Toyota has imported its Aygo car in India to study the Research and Development (R and D) process of the car. It is an exceptionally trendy hatch that measures below 3.5 meters. The company has exposed two variants of Aygo one with AMT gearbox and the other a manual car. Sources are of the view that, Toyota is keen to study the feasibility outcome of Aygo in India and is the reason behind the import of the car into the country.

2014 toyota aygo

2014 toyota aygo

Toyota is a luxury brand all over the world, but its effect in India is not on par with its gigantic grandeur image. The company considers Etios sedan and Liva hatch models to be it key product components, but the two cars have not churned desirable profit outcomes. To thrive fairly in the present competitive auto market, the company will have to ponder on a cost-effective strategy, to mimic the success gained on the back of Innova and Qualis, both budget cars.

Aygo is sold in nations of Europe, and is fitted with a robust three cylinder 1000cc petrol engine that generates 95Nm and 68PS. The power train is linked to five speed manual and automated manual transmission technology (AMT) gearboxes. The Europe spec Aygo protects consumers from red danger; it is engineered with worldwide acclaimed safety technology such as hill start assist, adjustable speed limiter, tyre pressure monitoring, child seat attachment, curtain airbags, vehicle stability control, ABS and airbags.

Toyota has come under the pressure of weakened macro economy, and does not have an effectual product range system to fall back on. There have been reports few days ago, on the company’s move to enhance its product range network in India, with the plan to build a sub four lakh hatchback car called Aygo that will sit below Etios Liva and will face the fierce competition heat with Datsun Go hatch, Chevrolet Beat and Maruti Celerio. To maintain a low level pricing, Toyota has requested Daihatsu the esteemed brand in Indonesia to assist the Indian unit of Toyota to construct Aygo.

If the plan to build Aygo in India is true, reports state that it will be a five door car and will be stuffed with first-rate comfort and safety features. The initiative of Toyota to conduct R and D studies on the impact of Aygo in the country is a good move, mainly because of the intensified competition levels, the hatchback segment in India is a key profit driving sector that builds the auto economy of the nation, which gives light to the practicality of analyzing the profit potential of Aygo in India.

Aygo certainly has the power to draw a huge crowd, it sports a one of a kind design, the headlight cluster is unique and the bonnet is sculpted into an imaginative V structure and the grille takes on a neat grille shape. The design flow is exceptionally unique; one will have to view it to believe it. It is strikingly attractive at first sight, and let’s wait for many more intriguing details in the coming months.

Indian spec 2015 Camry facelift launched in grand style in Russia

Toyota is a worldwide acclaimed luxury brand, and has produced the classiest of classy luxury products such as Camry, Prius, and Corolla and so on. The people of India have bonded well with Toyota’s lavish creations. The Indian spec 2015 Camry launched in Russia for a price of 998,000 Rubles, which is Rs 13.12 lakhs.

2015 toyota camry facelift

2015 toyota camry facelift

The 2015 Camry is the facelift model, and the same as Indian spec characteristics, and has lesser sporty distinctions than the American spec car. Camry is a car that has wowed the world, and owning it is equal to the thrill of possessing a precious metal.

The 2015 facelift model is rich as ever, the elegant and professionally styled front is characterized by creatively sculpted hexagonal grille covered with glossy chrome, chick looking headlights, new bumper and powerful LED daytime running lights. The measurement of air dam is miles bigger than its predecessor.

The back portion is as fashionable as the front, with imaginatively constructed tail light clusters and shortened bumper covered with shiny chrome lining. The shape of alloy wheel is new and completes the graceful nature of the vehicle. The all black inner atmosphere is vibrant and stunning to the core, and the quality of equipments is world class with refurbished instrument cluster, and three-spoke multifunction steering wheel.

Toyota has not experimented on new engine power with 2015 Camry facelift, the people of Russia can chose from 3 petrol engine options, built with 3.0, 2.5 and 2.0 liter capacity. The engine options in India are 2.5 liter hybrid and 2.5 liter petrol, the petrol car will run on six speed automatic transmission and the hybrid car will have CVT gearbox.

Camry is a most wanted car for luxury car fanatics, and the 2015 facelift model is rich to the core, and a source of breathtaking luxury. Toyota has earned huge market share and fame with the car, and has defined the power of posh car architecture. The car for Russian market is the same as the Indian bound car, and it looks amazingly splendid. The unique characteristics of 2015 Camry facelift that separates it from a crowd is the imaginatively ridge architecture on the bonnet and also the construction of headlight and grille that merge, it gives spark elegance value.

The inner picture of the 2015 Camry facelift is on the web, and the space inside is vast, the seats are covered with premium upholstery that is up market to the core, and what is most striking is the abundance of interior room, the image itself will draw million customers towards the car.

Lucky ones in Russia can grab hold of the 2015 Camry facelift and soak in an overload of luxury, and Toyota will release the car in India for a price of Rs 25 to 30 lakhs, and the expected launch period is 2015. The arrival of the car is going to be a threat to its competition and its arch rivals are Volkswagen Passat, Skoda Superb and Honda Accord.

Toyota India will participate in sanitation building and hygiene education impartation movement through Swachh Vidyalaya project scheme

The formation of Modi Government has brought about new promises for the strengthening of economy and cleanliness of India. To enhance business development, the Prime Minister introduced the Make in India campaign, and to clean the ragged surface of the country, Modi launched the Swachh Bharat Abhiyan or Clean India mission.

Toyota Logo

Toyota Logo

Toyota India, an established automobile brand is certainly inspired by the Modi’s Clean India mission strategy. The company has decided to support the Swachh Vidyalaya campaign formed under the Swachh Bharat campaign. The Managing Director of Toyota Kirloskar Motor, Naomi Ishii, and Raja N the Senior Vice President in Marketing and Sales division of TKM, Naveen Soni the Vice President of the company were present at the Swachh Bharat inauguration event along with the Honorable Minister for Energy Government of Karnataka, D.K. Shivkumar, the Honorable Minister for Energy Government, Suresh D.K.

Toyota Kirloskar Motor is supporting the bulk of the campaign, and has initiated its support to build 500 toilets all over India. The company built 125 toilets in Uttar Pradesh and Varnasi Government schools, and will work with Zilla Panchayats and Gram Panchayat associated with the Government of India. Toyota visions to lend a hand and aid in development of sanitation and will seek help of NGO’s till the completion of the project on the 15th of August 2015.

India has emerged into a rapidly developing economy nation, wide economic variation however still persists. There are the extremely rich people who lead lavish lifestyles and own luxury homes, and there is the economically constrained demographic that struggle to make ends meet. The Government of India has for years, not been successful in empowering the status of villages and imparting education among the poor.

Toyota plans to not only support infrastructure development of Swachh Vidyalaya campaign, but is keen to initiate the main cause of lack of public hygiene that persists in India. The company plans to adopt attractive schemes to impart education and knowledge about the essentials of a clean surrounding, and the subjects that will be tackled are hygiene facilities in all schools along with sanitation and water management programs.

Majority of India belong to the agricultural community and small scale industry sector, and these are the areas that lack sustainable hygiene development. According to reports 2.3 crore boys and 70 lakh girls have no access to toilets in schools, which hinder the confidence development and learning process of children.

Toyota is a high-value auto brand in India, and is a priced possession for many, people from all strata of society view Toyota to be a symbol of supremacy. The involvement of the company in sanitation building program and hygiene education impartation is a step towards the progression of a positive change, because the firm is perceived to be a big image to all economic strata of society. The public will take in the concepts imparted by Toyota and other government officials involved in the Swachh Bharat campaign.

Let’s hope for a progressive change and cleaner India in the near future.

Toyota Motor requests Daihatsu to aid in product development for Indian markets

The operation of Indian unit of parent Japanese firm, Toyota Kirloskar Motor has been dull lately. The company has not been able to yield desired sale outcomes, and has come under the pressure of weakened macro markets. The firm is now seeking aid from its established Asian counterpart, Daihatsu Motor Co based in Indonesia.

Toyota Logo

Toyota Logo

Toyota Motor Corp has managed to form a significant product launch base in Indonesia. Daihatsu Motor Co is a critical player of international segment with the acquirement of 51% gains.  Viewing the dim profit outflow scenario of the Indian unit of Toyota, Toyota Motor Corp has requested Daihatsu to assist in developing a cost-effective model for Indian markets, under the Toyota name tag.

Toyota’s presence in Indonesia is robust, and the initiative of Daihatsu to build a model for Indian markets is a step towards the enhancement of sales. Daihatsu has expressed its concerns on the unfavorable profit outcomes of Toyota India recently and said, ‘’Toyota is unable to cross the desired profit mark in India, because of its strategy to use expensive and high-quality car components, making minimal room for cost-effectiveness and localization, and a person from the Daihatsu group stated that the plan now is to analyze the reason behind the non performance of an efficient and trendy car such as Etios sedan in India.’’ Daihatsu is studying the optimum feasible nature of the Indian market to strengthen the popularity of low cost models.

Toyota India hopes to record a drift in market trend with the achievement of voluminous profits, with the plan to seek aid from Daihatsu to build an affordable model. On the notion behind constructing a car for Indian markets, a spokesperson of Daihatsu, Kazuki Inoue said, ‘’ we have been developing various methods to expand our business beyond our core regions of Malaysia and Indonesia, we have not yet emerged with a strategy at the moment.’’

The auto market in India has faced rough times, mainly because of the weakened macro economy. Many eminent firms in the country along with Toyota are struggling to gather sufficient buyers. Car companies have invested majorly on new products recently, and Toyota has gained a strong foothold with its launches of 2014 such as Etios Cross and new Corolla Altis.

Although Toyota is not in the profit making spotlight, it is a source of inspiration for some of the recent best sellers. Honda has designed its most wanted Mobilio MPV to kill the popularity levels of Toyota Innova.  The company is working on a new 2016 Innova model.

The Etios sedan and Etios Liva hatchback cars in India have a trendy sculpt and potent engine efficiency. Toyota has not yielded sufficient fortunes with the cars; the assistance of Daihatsu Motors to build a reasonable Toyota car for Indian markets is likely to work in favor of India. The culture of Malaysia and Indonesia is similar to India, where there is a strong connection between families, and if Daihatsu develops a car centered on the strong family bonding system, it is a step towards the expansion of domestic profits.

Toyota Kirloskar Motor India’s October sales drop by 5 percent, exports face worse plummet

Toyota Kirloskar Motor (TKM) India has posted about 5 percent drop in its monthly sales last month. Toyota India has managed to sell 12,556 vehicles in the month of October 2014 in the domestic car market, while the company sold 13,162 vehicles in October 2013, accounting for a 4.6 percent sales decline.

Toyota C-HR

Toyota C-HR

A worse sales decline was faced by the Japanese car maker when its exports from the Indian facilities are concerned. Toyota Kirloskar Motor has managed to export a total 1,160 units of the Etios series vehicles last month compared against the export of 2414 units of the Etios series in the corresponding month in 2013, accounting for a massive exports decline for of 52 percent which has hit the company badly.

TKM also registered cumulative sales of 13,716 vehicles in October this year as compared against the sale of total 15,576 vehicles in the same month last year accounting for a cumulative sales decline of 11.94 percent.

The company’s Director & Senior Vice President of Sales & Marketing, Mr. N Raja while commenting on Toyota India’s monthly sales performance has said that the company has not performed very well, however it has managed to maintain the sales volume of September 2014 when its domestic car market sales is concerned. Raja did not sound very depressed though and optimistically said that the company is expecting growth over the coming two months’ time.

In the month of October in the peak festive season of India, Toyota had introduced the new Etios sedan and the new Etios Liva hatchback models with mild refreshes. The new Toyota Etios is now available in the car market of India with a price range of Rs. 5,74,081 lakhs and Rs. 7,06,567 lakhs for the petrol model variants, while the diesel model variants of the new Etios has been priced at Rs. 6,84,081 lakhs and Rs. 8,16,567 lakhs (all prices ex-showroom Delhi). On the other hand, the new Etios Liva hatchback is now available in the Indian market in the price range of Rs. 4,76,142 lakhs and Rs. 6,57,105 lakhs for the petrol model trims, while the car’s diesel models have been tagged in the price range of Rs. 5,94,642 and Rs. 6,95,460 (all prices ex-showroom Delhi).

Even in this festive season, when most of the car makers of India have witnessed increased sales, Toyota India’s domestic sales have suffered a decline by just little shy of 5 percent, while the exports volume has really received a sharp blow with a plummet of more than half as compared to October 2013, further causing a sharp decline in Toyota India’s overall sales for the last month.

Though Toyota is the global car leader, in the Indian market it does not enjoy such kind of popularity. However, Toyota does have many segment leaders in India as well, such as the Innova MPV and the Fortuner premium SUV, both of which will get their all new model launches in India in the coming couple of years.

Toyota launches TTEP program to expand economic growth in rural sectors

The car industry in India is booming, evident with the incredible range of diversity. The market has hatchbacks, sedans, compact sedans, sport utility vehicles and multipurpose vehicles. The power of Indian engineering minds is recognized all over the globe.

Toyota Logo

Toyota Logo

Toyota Logo

Toyota Logo

Despite a strong presence of innovative architecture and engineering technology in India, it is mostly only the urban section of the population that is benefited; there is a vast economic gap between the rich and poor. To cater to the desires of rural demographic, the Karnataka government has partnered with Toyota   Motor Corporation to launch the (TTEP) Toyota Technical Education Program in colleges.

The parent Japanese based firm, Toyota Motor Corporation has signalled its Indian unit, Toyota Kirloskar Motor to launch TTEP. The vision behind the program is to equip students with all the essentials to get ready to competitively face the industrial world. The range of industrial and technical training institutes is recognized by Directorate of Technical Education, or a board that governs higher education.

TKM is keen to strengthen the quality of rural education in India and will introduce a 1 year certificate program lecture to polytechnic college students at Joida in Uttrara Kannada district. This year the program will have 49 students, and if proven successful their dream of working in Toyota will come true. After the completion of course the students will be provided with a certificate that will certify that they have the expertise and knowledge to function across industries.

Toyota Motor Corporation has been active in imparting education and training to the world. The company carries out programs on different elements of automobile engineering, and its goal is to cater to the needs of students residing in different parts of the globe.  Polytechnic College is the second of its kind that will receive extensive industry based training under TTEP; there was a rural strengthening program in 2013 in Government CPC Polytechnic college in Mysore. The program has benefited students on a large scale, to an extent that they have become leaders in their respective fields.

Toyota is a global leader that recognized the intellectual capabilities of Indian minds. The TTEP movement is initiated by the company with the initiative to improve the employment rate of rural students through the impartation of world class knowledge. The firm has till now been dynamic in 14 Indian states and has trained more than 3,000 students, and those who have passed out are the key driving forces to their respective companies.

The Department of Technical Education has alerted various urban developed industries inclusive of software biggie Microsoft to teach the essentials of computer education to rural India. The institution has also partnered with (IIT) Indian Institute of Technology Bombay to offer rigorous online training on English language skills.

Toyota Motor Corporation certainly views the efficiency of Indian minds at a global level through the launch of TTEP program. The development of rural segment in India is not on par with urban expansion. Majority of the rural population is poor, and their access to education is minimal. Despite the shortcomings and lack of opportunities Toyota Motor Corporation continues to have firm faith in the knowledge imbibing power of rural demographic.

The launch of TTEP program is a step towards the improvement of economic growth in India.

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