Toyota Kirloskar Motor (TKM) India has posted about 5 percent drop in its monthly sales last month. Toyota India has managed to sell 12,556 vehicles in the month of October 2014 in the domestic car market, while the company sold 13,162 vehicles in October 2013, accounting for a 4.6 percent sales decline.
A worse sales decline was faced by the Japanese car maker when its exports from the Indian facilities are concerned. Toyota Kirloskar Motor has managed to export a total 1,160 units of the Etios series vehicles last month compared against the export of 2414 units of the Etios series in the corresponding month in 2013, accounting for a massive exports decline for of 52 percent which has hit the company badly.
TKM also registered cumulative sales of 13,716 vehicles in October this year as compared against the sale of total 15,576 vehicles in the same month last year accounting for a cumulative sales decline of 11.94 percent.
The company’s Director & Senior Vice President of Sales & Marketing, Mr. N Raja while commenting on Toyota India’s monthly sales performance has said that the company has not performed very well, however it has managed to maintain the sales volume of September 2014 when its domestic car market sales is concerned. Raja did not sound very depressed though and optimistically said that the company is expecting growth over the coming two months’ time.
In the month of October in the peak festive season of India, Toyota had introduced the new Etios sedan and the new Etios Liva hatchback models with mild refreshes. The new Toyota Etios is now available in the car market of India with a price range of Rs. 5,74,081 lakhs and Rs. 7,06,567 lakhs for the petrol model variants, while the diesel model variants of the new Etios has been priced at Rs. 6,84,081 lakhs and Rs. 8,16,567 lakhs (all prices ex-showroom Delhi). On the other hand, the new Etios Liva hatchback is now available in the Indian market in the price range of Rs. 4,76,142 lakhs and Rs. 6,57,105 lakhs for the petrol model trims, while the car’s diesel models have been tagged in the price range of Rs. 5,94,642 and Rs. 6,95,460 (all prices ex-showroom Delhi).
Even in this festive season, when most of the car makers of India have witnessed increased sales, Toyota India’s domestic sales have suffered a decline by just little shy of 5 percent, while the exports volume has really received a sharp blow with a plummet of more than half as compared to October 2013, further causing a sharp decline in Toyota India’s overall sales for the last month.
Though Toyota is the global car leader, in the Indian market it does not enjoy such kind of popularity. However, Toyota does have many segment leaders in India as well, such as the Innova MPV and the Fortuner premium SUV, both of which will get their all new model launches in India in the coming couple of years.