The mid-size sedan car market has drawn tremendous attention with fantastic products such as Hyundai Verna, Maruti Ciaz and Honda City. It is only recently, Maruti Suzuki launched Ciaz, Honda introduced the all new City and Hyundai has revamped the Verna to make it look ever so stylish and contemporary than before. Eyeing the high-intensity desirability and competition in this segment, Toyota has plans of investing in mid-size sedan segment.
The Indian unit of Toyota Motor Corp, Toyota Kirloskar Motor has introduced immense luxury in the sedan market, and is now keen to infuse extravagance in mid-size sedan segment. The newly introduced sedan car will be fitted between the highly luxurious Toyota Corolla Altis and Toyota Etios entry level sedan. For years the brand Toyota in India is associated with luxury and desirability and now we wonder how the upcoming mid-size sedan is going to be.
Now what is Toyota’s vision behind the introduction of mid-size sedan, the senior vice-president of the sales division of Toyota Kirloskar Motor, N Raja commented saying, ‘’we have submitted the feedback to the main Japanese unit, and they have noticed that there needs to be a car that fits between Etios and Corolla Altis and we are now working on connecting the gap.’’ Since Toyota Kirloskar Motor has now recognized that there is a gap between Etios and Corolla Altis that needs to be filled in order to gain wider consumer attraction, the firm is keen on launching the new mid-size sedan worldwide not just in India, but catering mainly to the entire breath of Asia Pacific markets.
The sale outcome of the Indian car industry is moving at a slow pace, and Toyota Kirloskar Motor is among the companies to be affected by the challenging market and Raja feels the most favorable method of tacking the grim situation of the passenger car segments is to introduce new launches in segments that are gaining wide consumer attention. He also said that his team will carefully analyze the market situation and working on introducing new launches when needed. N Raja also mentioned that the company is not too keen on investing in sub compact SUV segment to compete with best sellers like Renault Duster, Hyundai Creta and Ford EcoSport.
The mid-size sedan market is flourishing to a vast degree in India, and the top sellers are Volkswagen Vento, Maruti Ciaz, Hyundai Verna and Honda City. An important point to note is, this is not the first time Toyota has spoken of its plan to introduce a new sedan car, this point came across a couple of years ago. The entry level Etios sedan was launched in the year 2010 and it is a popular sight on Indian roads.
It will be interesting to observe how the upcoming mid sedan Toyota car is going to look, and one can expect nothing but something stunning, especially if it is going to be pitted against Honda City, Maruti Ciaz and Hyundai Verna.