The competition level in Indian car market is at its peak this year; the new launches span every possible segment that exists in car industry from (SUV) Sport utility vehicles, sedans, hatchbacks, multipurpose vehicles and even cross models. The past year has not been too favorable for auto firms in the country; recession has taken a toll on India. Toyota has interesting launches this year with new Corolla Altis, Etios Cross etc.
The SUV market in India is huge, and there are many launches from this segment in 2014, Toyota might bring its trendy Rush compact SUV to India. The company has made a remarkable mark in big car segment. The Innova and Fortuner are two models which have churned big bang sales. The Rush is one car to look forward to when launched in India. The car is on top of the ladder popularity charts in Asian markets. In Indonesia the car is manufactured by a division of Toyota called Daihatsu. The car is powered with a potent four cylinder 1495cc petrol engine that releases 141Nm and 108hp attached to 4-speed automatic or 5-speed manual gearbox.
Toyota Rush sports a youthful and vivacious stance, with 5.2 meter turning radius and 50 liter boot capacity. It is a fun car to drive and the handling experience is known to be super smooth. The suspension apparatus is world class engineered with the advanced Macpherson Strut technology. The mileage offered is impressive at 14km/l.
Toyota Rush is a compact SUV, and will run on diesel 1.4 liter engine adopted from Etios. The power output is amazing and generates 170Nm and 67hp, Toyota has not only won million hearts with its classic and sophisticated pieces, but has created opportunities for the cab industry, Etios, Fortuner, Innova, and Etios are commonly used as taxis.
Toyota Rush is a highly recognized brand in Asian markets, and it is interesting to learn that the car might launch in India. The company has generated enormous profits with its Innova and Fortuner models. The arrival of Rush is a measure of the intensity of stiff competition that exists in Indian car market. India’s will surely be fascinated with Rush, since it portrays a youthful demeanor, the perfect gift for young college goers and working professionals.
The 2014 Auto Expo ended on a grand note with a string of unique pieces, another chic launch that would certainly be a stiff competitor for Rush is Maruti Suzuki Hustler. It will be interesting to observe the arch rivalry between Toyota Rush and Hustler, both which sport an incredibly youthful stance.
The past year has witnessed an influx of highly modern SUV’s like Renault Duster, Ford EcoSport, Nissan Terrano etc. The launch of Rush in India will heat the competition that exists in SUV market. There are many more SUV launches this year, with Maruti Suzuki XA Alpha, Honda Vezel, Hyundai ix25, new Hyundai Santa Fe etc. Ardent SUV fans have an array of options to choose from, India is on its way to become a major SUV hub.
Let’s hope Toyota launches the Rush in India, and the car looks so trendy that the crowd response will be massive.
Tagged: 2014 Toyota Rush