Toyota strategy to take on Honda City and Hyundai Verna with Vios

Toyota has always produced elegant cars. There is nothing wrong about them. They have four wheels, an engine, a cabin and a boot. They are drivable. They have everything which would need in a car. Except, they are just not fun to drive. They lack the punch which you’ll find in other cars like the Honda City and Hyundai Verna. You will reach to your destination safe and sound but all the way during the drive it would be like a slow classic Bollywood movie rather than a modern, livelier Hollywood movie. It has been like this for years. Now, Toyota is trying to change it by the Vios.

2014 toyota vios

2014 toyota vios

Toyota Vios is already being sold in the international markets. It is amongst the best selling sedans in Thailand. Toyota Vios could be a strategy from the Japs to tackle the hurdles set up by the South Koreas and their colleagues at Japan. Toyota is planning to launch the Vios in the Indian car market and we are expecting it to hit our shores by the second quarter of 2015. In order to attract customers Toyota has followed a new design philosophy for the Vios. It is elegant, it had to be as it’s a Toyota. But there is much more. It looks fantastic! It is certainly capable of turning more heads than you’d expect. The Toyota Vios has got very aggressive looking projector headlamps and the front chrome grille whose horizontal lines merge into the top of the headlamps makes the Vios one of the stylish looking cars. The rear end of the Vios features a well sculpted out boot lid and a set of impressive LED tail lights. Toyota Vios is a car which could be a fun car when you want it to be and at the same time it could be an elegant means of transportation which is Toyota’s expertise.

Toyota Vios would be coming to India in two engine options to choose from: a 1.8 litre Dual VVT-i petrol engine which will produces a max power of around 140 PS and a peak torque of 173 Nm. The other option would be a 1.4 litre turbocharged diesel engine which churns out 88.4 PS of max power and much greater amount of torque than the petrol variant. Toyota would also make available an option of choosing between a 7 speed CVT or a 6 speed manual transmission with the petrol variant. While the diesel engine will be mated to a 6 speed manual transmission only.

Toyota Vios might be the car which would help the company to jump over all the hurdles and give a good tough competition to the other sedans, especially, the Honda City and the Hyundai Verna. Toyota has done a good job with the Vios but it’s not over yet. Toyota knows our domestic car market and in order to win here Toyota has to put on a very aggressive price tag to the Vios which would then make the others tremble!

This post was written by

Pavan Kumar – who has written posts on Toyota Cars India | New Toyota Car | Latest Toyota cars.
I am into the auto blogs field for quite a long time. Living my passion of reviewing cars.

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